The market for the arts and culture is not homogeneous and is comprised of diverse individuals with a range of needs and motivations. Why do people participate or not in a cultural activity? What factors contribute towards their motivations or lack thereof?
Jo is the lead consultant for key clients on projects such as segmentation and branding; empowering cross-disciplinary teams to develop audiences through a vision-led, audience-focused approach. Jo specialises in working in the performing arts sector.
Jo has a track record of inventive practice, engaging visitors and encouraging risk-taking through engagement with artists and programmers. She balances clear strategic thinking with first hand practical experience of the issues facing arts managers in daily life. She provides pragmatic support and confidence to organisations seeking to exploit the benefits of an audience-centric, insight-led approach.
Recent clients include the Barbican Centre, Shakespeare’s Globe, Royal Albert Hall, The Old Vic, Almeida Theatre, London Symphony Orchestra, the Philharmonia Orchestra, The Place, Lincoln Center, Kennedy Center, BAM, 92Y (New York) and the British Council. Jo frequently delivers training, workshops and seminars.
Jo brings 18 years’ applied experience in posts across a range of venues, producing, touring companies and arts festivals, most recently as Head of Marketing at Wales Millennium Centre. At Welsh National Opera, Jo won awards for Innovation and Creativity from the Institute of Direct Marketing (mailing tissues in place of letters).
This session will take place on 22 June at 6.30pm at Spazju Kreattiv. Participation is free of charge. To book a place, send us an email on email@example.com. Places are allocated on a first-come first-served basis.
The ACMlab series is being held in collaboration with Spazju Kreattiv.
*Cover Photo - Jazz Combo at Teatru Salesjan during the Domus series. Credits - Vincienne Bezzina